For the fourth year in a row, Maui Jim will play an important role in the Valencia Open 500 ATP World Tour 2014. It is now customary for the Hawaiian brand to havea strong and active presence at the tournament. Once again this year the line umpires will use the brand´s sunglasses to improve their vision when calling unclear balls. The lenses bring considerable advantages, the proof of this being that although not obligatory,most umpires opt to use them even in indoor tournaments. Martijn Van Eerde, Maui Jim´s International Marketing Manager announced: "Our strong presence at the Valencia Open 500 ATP World Tour is proof of the relationship and commitment of Maui Jim to tennis. We are proud to participate in the tournament, which this yearhas thebest line up ever,and of that fact that the line umpires use our sunglasses to improve their vision on the court. Being able to help these professionals, who are integral to the tournament, is a big deal for us". 

Maui Jim will also be in the FUN PARK, the shopping and restaurant area at the tournament. Here fans will be able to try the sunglasses they like and see which suit them best. Fans who visit the stand can also take part in a unique event, details of which are coming soon.