The new Peugeot 508 is the official car of the Valencia Open 500 ATP World Tour which will take place between 18 and 26 October. Thanks to an agreement between the brand and the tournament, which remains in place until 2017, this model will be the chosen means of transport for the players, officials, guests and journalists attending what is now one of the top indoor tennis competitions in the world.

Laurent Benard, Peugeot’s Marketing Manager, said: “Peugeot is a brand with a huge tennis tradition, so being the sponsor of a tournament such as the Valencia Open is a matter of real pride. For this reason we’re putting one of our most outstanding models at the disposal of everyone who has made this event possible.” 

Juan Carlos Ferrero, the director of the Valencia Open 500 ATP World Tour, said: “This is the first time we’ve had Peugeot as the official tournament vehicle and we’re very pleased and proud to have them on board. It’s a top-level brand which will help us to ensure that all the logistics involved in moving people around operate smoothly. We would like to give them a warm welcome and hope that we will be sharing experiences for a long time to come".